But this change has been implemented across the board, including on Southwest’s current 737 fleet, which is fitted with an IFC system from its longtime partner Anuvu. The $8 per flight price point is technically up from the $8 day-pass that Southwest has traditionally charged for inflight connectivity. Customers will have the ability to trade paid Internet connectivity between personal devices. Today, the two parties revealed that: “Customers who purchase Southwest’s $8 Internet ‘takeoff to landing’ (on Viasat-equipped aircraft) can log into their favorite streaming service and watch content, catch live TV provided by DIRECTV, and access social media platforms and productivity apps on any Internet-ready device.” A total 13 channels of live television will be on offer, including CNN, ESPN, FOX, and channels available seasonally, such as NFL Network and the Golf Channel.Īccording to Southwest and Viasat, the new Viasat-fitted aircraft will travel “on popular Southwest Airlines routes across North America and are not limited to particular routes”. Moreover, Southwest and Viasat late last month gave a hint that passengers would be able to stream movies via the Internet on Viasat-equipped aircraft when they sent movie-themed, co-branded goodie boxes to members of the media, including to your author. While not entirely unexpected - given the high-capacity, high-speed nature of Viasat’s Ka-band network - Southwest’s announcement comes as the Bring Your Own License (BYOL) model is seeing traction in commercial aviation. Southwest Airlines this month will press its first Viasat-fitted Boeing 737 into service, and with it offer a new paid OTT streaming-capable experience for passengers.
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